China eCommerce Stats

The Chinese ecommerce market is staggering in it’s size and complexity. Here are some answers and stats for questions we are often asked.

How many people shop online in China?

581,000,000 people in China shop online. That represents 72% of all internet users, and a 12% increase over the previous period. Source: Hootsuite/We Are Social Statista.

What is the annual total of all online shopping in China?

Annual consumer goods sales in China topped $499,000,000,000 in the last year. This is a 24% growth over the the previous year. Source: Hootsuite/We Are Social Statista.

What is the average annual spend per online consumer in China?

The average online consumer in China spends $858 USD per year online. In local money that is approximately ¥5,897 RMB per year. This represents an 11% increase over the previous year. Source: Hootsuite/We Are Social Statista.

What % of Chinese online consumers purchased in the last 30 days?

45% of Chinese online consumers purchased some type of consumer good or service in the last 30 days. Source: Hootsuite/We Are Social Global Web Index.

How much did total ecommerce revenue in China grow in 2018?

Total ecommerce revenue in China grew 11% in 2018. Source: Statista.

What % of online consumers in China buy from online marketplaces?

85% of Chinese online consumers buy from popular marketplaces such as Tmall and JD. Source: Royal Mail.

What are the most popular payment methods in China for ecommerce?

E-wallets such as Wechat and Alipay are the most popular ecommerce payment method in China, accounting for 65% of all transactions. Credit cards are next at 20%. Bank transfers and cash-on-delivery both account for 8% of all transactions. Source: Statista.ecommerce payment methods

What are the important ecommerce trading dates in China?

The most important days of the year for ecommerce in China are during Chinese New Year Golden Week (during January/February), National Day Golden Week (1st October) and Singles Day on 11 November.

What are the most popular ecommerce sites in China?

The two most popular online marketplaces in China are Tmall.com with 51% market share and JD.com with 33.1% market share. Other sites like VIP.com (5.4%), Suning.com (3.1%) and Gome.com.cn (1.2%) also have notable market shares.China marketplace market share

Does China have an equivalent to eBay?

Yes. The Chinese equivalent to eBay is Taobao.com. Taobao was launched in 2003. Tmall (formerly Taobao Mall) and Taobao are both owned by ecommerce giant Alibaba.