Link Building for SEO
Earn relevant backlinks from respected sites that lift your rankings.
Digital PR
Build Authority, Earn Visibility & Shape Brand Consensus Across Search and AI.
People trust what others say about you more than your own advertising. We earn the links, mentions and press coverage that help you rank higher, get recommended by AI tools and win trust in each market.Source ↗ (opens in a new tab)
Why it matters
Why Digital PR Matters
01Build Authority Beyond Your Own Website
Search engines, AI tools and buyers all check what other sources say about you before they trust what your own site says. Edelman’s Trust Barometer consistently finds that credible third-party voices build more trust than brand-owned messages.Source ↗ (opens in a new tab)
02Strengthen SEO Through High-Value Link Equity
Links from respected sites are still one of the strongest ranking signals. Ahrefs’ large-scale analysis found that pages ranking #1 on Google typically have far more referring domains than the pages below them.Source ↗ (opens in a new tab)
03Shape AI Consensus & GEO Visibility
AI tools build their answers from sources they trust. Google AI Overviews and other AI assistants increasingly draw on established publishers, so coverage on those sites now affects your AI visibility as well as your rankings.Source ↗ (opens in a new tab)
04Increase Brand Awareness Across Markets
Coverage in the media and on industry sites puts your brand in front of people who weren't searching for you. According to Nielsen, earned media often builds more trust and awareness than owned or paid channels.Source ↗ (opens in a new tab)
05Control & Strengthen Brand Narrative
If competitors are the ones quoted when your category comes up, they shape how buyers see it. Digital PR gets your expertise into those conversations. Google’s “Messy Middle” research shows that repeated exposure through trusted sources strongly influences which brand people choose.Source ↗ (opens in a new tab)
06Support Online Reputation Management
Coverage in trusted publications fills more of the first page when people search your brand name. That pushes weaker or negative results further down.
07Build Cross-Border Market Trust
Trust earned in one country doesn't automatically carry over to the next. Edelman’s global research shows that what builds trust varies by country, so coverage needs to come from publications people in each market read.Source ↗ (opens in a new tab)
08Create Compounding Visibility Benefits
A strong placement keeps working after the campaign ends. It goes on earning links, citations, referral traffic and branded searches for months, often years.
How we work
Our Agile Digital PR Process
Step 01Identify Authority & Visibility Gaps
We compare your backlinks and brand mentions with your competitors' to find where you're missing coverage.
Step 02Build Strategic Narratives
We find the stories, expert angles and data journalists and editors will want to cover.
Step 03Secure High-Value Placements
We pitch journalists and publishers, place guest articles and run media campaigns to earn links and mentions on respected sites.
Step 04Strengthen SEO + GEO Outcomes
We choose targets that help your search rankings and the sources AI tools draw on, so each placement does both jobs.
Step 05Measure, Refine & Expand
We report on the links, coverage, referral traffic and branded searches each campaign brings in, along with any change in AI citations, then put more effort into what's working.
Digital PR
What We Do
Consensus PR for GEO
Get your brand mentioned on the sites AI tools rely on when they recommend products and companies.
Brand Awareness Campaigns
Campaigns and placements that put your brand in front of new audiences.
Reactive PR & Reputation Support
Respond quickly when your brand is in the news, and build positive coverage that improves what people see when they search for you.
Data-Driven PR Assets
Create surveys, reports and original research that journalists want to cite and link to.
Cross-Border Media Strategy
Run Digital PR campaigns in the languages and publications of each market you're entering.
Why us
Why Cross Border Digital?
SEO + GEO Integrated
We plan every campaign to help both your search rankings and your visibility in AI answers.
Cross-Border Expertise
We run campaigns in the languages and publications of each market, so coverage reaches the people you want to sell to.
Strategic, Not Spammy
We go for fewer, relevant placements on respected sites rather than a high count of low-value links.
Consensus Building Advantage
We aim for coverage that keeps building your authority long after it's published, not a one-off spike of attention.
Who it's for
Digital PR is Ideal For
- Brands expanding internationally
- DTC brands seeking stronger authority
- Businesses entering competitive categories
- Companies wanting stronger SEO performance
- Brands seeking better AI visibility
- Businesses managing reputation challenges
- Companies building category leadership
Our work
Results we've delivered
FAQ
Digital PR FAQ
What is Digital PR?
Digital PR is the work of earning coverage, mentions and backlinks from respected websites and publications.
How does Digital PR help SEO?
It earns backlinks from respected sites, builds your authority on the topics you want to rank for, and increases branded searches. All of these help rankings.
How does Digital PR help GEO?
AI tools look at what trusted sources say about a brand before recommending it. Digital PR puts your brand in those sources.
Is Digital PR just link building?
No. Links are one result, but Digital PR also builds your reputation and awareness, and gets you into the sources AI tools trust.
Why does Digital PR matter for international brands?
Authority has to be built market by market. Coverage in the publications people read in each country is what builds trust there.
Visibility Is Earned Through Trust. Let’s Build Yours.
Digital PR lifts your rankings, your AI visibility and your brand awareness at the same time.
We earn the links and coverage that build that trust, in each market you sell in.
Let’s Build Your AuthorityContact
We would love to hear from you
Whether you need a complete international growth strategy or advice on a single market, we'd like nothing more than to dive into the details of your project.
- New Zealand+64 21 807 829
- China+86 (0755) 2267 4051