About Us

Cross Border Digital

The story of Cross Border Digital starts in 2008 when founders Charles Coxhead and Allen Qu worked together in Auckland. When they weren’t running digital campaigns for some of Australasia’s biggest online brands, they often talked about opportunities in the burgeoning online market in China.



Some years and many conversations later they combined forces again, and were joined by Nick Hu to found Cross Border Digital. Backed by one of the most successful digital marketing agencies in China, Netconcepts, CBD is a team of digital marketers, developers and strategists working in Auckland, Manila, Shenzhen and Beijing to deliver online success to cross-border businesses around the world who want to reach markets outside their home country.

Our Story

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2018

COMPANY FOUNDED

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2019

FIRST DIGITAL CAMPAIGN SUCCESS

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2020

COMPANY FOUNDED

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2021

FULL-SERVICE DIGITAL OFFERING

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Our Values

Simplicity

We strive to remove the complexity from digital marketing, and instead focus on simple, measurable outcomes and results.

Excellence

We strive for excellence and quality in everything we do. The quality of our work will be measured in the quality of the results.

Innovation

The digital marketing landscape changes constantly. We strive to continuously learn and innovate the way we achieve results for our clients.

Commitment

We approach all our work with an unusual level of commitment. Never let it be said we didn’t give 120%.

Our Team

Allen Qu

CHAIRMAN
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Charles Coxhead

MANAGING DIRECTOR
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Nick Hu

CHINA CEO
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Vivian Teng

ORM DIRECTOR
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Simon Hong

SEARCH & ANALYTICS DIRECTOR
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Amy Jiang

HEAD OF HUMAN RESOURCES
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Clorets Hipolito

GENERAL MANAGER (PHILIPPINES)
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Latest Blog

VIEW ALL
How to Reach Filipino Consumers and Drive Online Sales

The Philippines doesn’t just represent a fast-growing e-commerce market. It reflects a complex, mobile-first, and socially influenced consumer culture that’s shifting faster than most brands can keep up. With 87...

Thailand Digital Go-To-Market Strategies for Consumer Goods Companies

Thailand isn’t a test market. It’s where regional strategies prove their worth. By 2027, Thailand’s e-commerce market is projected to reach 1.6 trillion baht. Whether you sell skincare, kitchenware, apparel,...

BiliBili for brand marketing in China

Bilibili (stylized as "bilibili" or "B站" in Chinese) is a Chinese video sharing website that mainly focuses on animation, comics, and games (ACG) content. It was founded in 2009 and...

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