About Cross Border Digital

OUR STORY
The story of Cross Border Digital
The story of Cross Border Digital starts in 2008 when founders Charles Coxhead and Allen Qu worked together in Auckland. When they weren’t running digital campaigns for some of Australasia’s biggest online brands, they often talked about opportunities in the burgeoning online market in China.
Some years and many conversations later they combined forces again, and were joined by Nick Hu to found Cross Border Digital. Backed by one of the most successful domestic digital marketing agencies in China, Netconcepts, CBD is a team of digital marketers, developers and strategists working in Auckland, Shenzhen and Beijing to deliver online success to western businesses around the world who want to reach into China.
Meet the Team

Allen Qu

Charles Coxhead

Nick Hu

Simon Hong

Sunny Li

Kline Lozada
Our Blog
Latest from the Blog

BiliBili for brand marketing in China
Bilibili (stylized as “bilibili” or “B站” in Chinese) is a Chinese video sharing website that mainly focuses on animation, comics, and games (ACG) content. It

The Differences Between TikTok and Douyin
We use social media to interact with people, share our experiences, and consume content, and it has become an essential part of our everyday lives.

Getting Started on Weibo
Looking to connect with Chinese consumers? Weibo – often referred to as “China’s Twitter” – is an ideal platform! With over 500 million monthly active