Careers

We are Cross Border Digital, a growing digital marketing agency headquartered in Shenzhen, China, and with a growing team in Philippines. We provide international digital marketing services for Chinese brands with integrated SEO, web development and digital sales and marketing services for the international market.

We are seeking a Media Buying and Strategy Expert with proven experience in scaling multi-channel ad execution for paid media campaigns. As the expert in the field, you will play a key role in developing and executing strategic media plans to effectively reach target audiences across various channels.

This role requires a strong knowledge of media planning & buying processes, strategic thinking, and the ability to analyze data to make informed decisions that maximize campaign performance. You’ll collaborate with stakeholders, cross-functional internal teams, influencers and growth teams to ensure all campaigns align with our clients' goals and deliver measurable results.

Role and Responsibilities:

Core Media Buying & Strategy

• Develop cross-channel paid media strategies to align awareness, acquisition, and retention.
• Plan, execute and manage campaigns across TikTok Ads Manager, Google UAC & YouTube Ads (App install & performance campaigns), Snapchat Ads & Apple Search Ads (Mobile-first targeting).
• Scale paid media campaigns efficiently while optimizing CPI, ROAS, and LTV to achieve performance goals.

Influencer Marketing & KOL Collaboration

• Identify, negotiate, and manage collaborations with KOLs & content creators (TikTok, YouTube, UGC marketplaces) to amplify brand campaigns.
• Structure performance-driven influencer deals.

Tracking, Analytics & Data-Driven Optimization

• Multi-Channel Ad Execution: Scale paid campaigns across TikTok, Google, Meta, etc.
• Setting up and managing Platform pixels (TikTok, Meta, Google etc), Google Analytics 4 (GA4) & UTM tracking for influencer-driven traffic.
• Analyze key metrics, including CTR, CPC, CPM, CPA, ROAS, and conversion rates, to drive actionable insights and improvements.

Creative & Growth Marketing

• Develop innovative and engaging campaigns that stand out.
• Work closely with creative, content, and design teams on ad development to ensure ad creatives align with the overall campaign strategy and brand objectives.
• Optimize UGC ad creatives based on platform trends and audience behavior.

Project Management & Stakeholder Communication

• Provide regular updates and performance reports to clients and internal stakeholders, sharing campaign results, insights, and optimization recommendations.
• Collaborate with internal teams and clients on campaign planning and execution.

Qualifications:

• 5+ years of experience in media planning & buying (preferably in mobile app growth).
• Experience managing large-scale multi-platform ad budgets ($250K+ preferred).
• Proven experience in scaling paid media campaigns efficiently.
• Excellent communication and negotiation skills, with experience managing influencer or client relationships.
• Hands-on expertise managing campaigns across various digital marketing channels and platforms.
• Strong knowledge of media attribution models (last-click, multi-touch, incrementality testing).
• Understanding of engagement metrics & ROI for influencer partnerships.
• Experience with Mobile Measurement Partners (MMPs): AppsFlyer, Adjust
• Familiarity with AI-powered creative tools (e.g., Creatify, Canva) for cost-effective content production.
• Comfortable working with cross-functional Creative teams, Influencers (coordinating TikTok & YouTube collaborations), internal product and growth teams.
• Strong reporting & presentation skills—able to distill insights for leadership teams.
• Analytical mindset with an ability to translate data into actionable strategies.

If you’re passionate about media planning, digital marketing and growth strategy, and want to make an impact, we’d love to hear from you. This is an exciting remote work opportunity. Apply today to join our innovative and growing team!

Get to know more about us:
crossborderdigital.cn
crossborder.digital

Job Types: Full-time, Fixed term

Schedule:

• Day shift
• Monday to Friday

We are Cross Border Digital, a growing digital marketing agency headquartered in Shenzhen, China, and with a growing team in Philippines. We provide international digital marketing services for Chinese brands with integrated SEO, web development and digital sales and marketing services for the international market.

We are seeking a highly skilled international SEO Specialist who has expertise in executing effective search optimization strategies to drive campaign success and improve search engine rankings. The person will be responsible for driving search visibility, optimizing site performance using the latest SEO tools and industry best practices.

Role and Responsibilities:

Collaborate with the digital marketing team to execute all SEO-related activities, including on-page and off-page optimization, keyword strategy, link building, content strategy, and more, to increase rankings across all major search engines.

• SEO Audits & Strategy Development: Conduct in-depth SEO audits and execute comprehensive SEO strategies to improve the overall search performance of client websites.
• Keyword Research: Perform thorough keyword research to identify high-value keywords and opportunities to improve search rankings.
• Competitor SEO Analysis: Conduct detailed competitor research to determine keyword gaps, backlink opportunities, and ranking strategies.
• Link Building: Develop and implement link-building strategies to improve domain authority and page rank.
• Content Optimization: Collaborate with content teams to develop high-quality, SEO-optimized content that aligns with keyword targets and search intent.
• Technical SEO Implementation: Work with developers on website optimization, improving crawlability, indexation, Core Web Vitals, and mobile usability.
• Performance Tracking & Reporting: Monitor and analyze SEO performance using tools like Google Analytics, Semrush, etc. Provide regular reports on rankings, traffic, conversions, and other key metrics.
• Conduct regular audits of websites to identify issues and areas for improvement, ensuring adherence to SEO best practices.

Requirements:

• Must have a Bachelor's/College Degree in Marketing, Business, Computer Science, and other related field.
• Minimum 5 years experience in SEO or a similar role in digital marketing. Demonstrated expertise and a track record of success as an SEO professional.
• Advanced technical SEO skills and experience are highly desirable.
• Strong understanding of search engine algorithms and ranking factors.
• Hands-on experience in SEO analytics, competitive benchmarking, and performance tracking. Performing technical SEO audits and resolving website issues.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Experience with multi-language and international SEO is an advantage.
• Exceptional English communication skills both verbal and written.
• Excellent organizational skills, analytical and detail-oriented.

If you have passion for digital marketing and staying abreast with the latest industry trends, we would love to hear from you. This is a full time, work from home opportunity. Please submit your CV.

Get to know more about us:
crossborderdigital.cn
crossborder.digital

Job Types: Full-time, Fixed term

Schedule:

• Day shift
• Monday to Friday

Expected Start Date: 05/05/2025

We are Cross Border Digital, a digital marketing agency headquartered in Shenzhen, China, and with a growing team in Philippines. We provide international digital marketing services for Chinese brands with integrated SEO, web development and digital sales and marketing services for the international market.

If you are passionate about digital marketing and eager to gain hands-on experience, this is the perfect opportunity for you. We’re looking for an enthusiastic On-the-Job Trainee (OJT) to assist in SEO Outreach and Content Marketing.

The main role of the intern/OJT is to collaborate with cross-functional teams, including SEO Outreach and Content Team. This offers a valuable opportunity to gain hands-on experience, working closely with experienced professionals to learn the essential skills for advancing a career in digital marketing.

Role and Responsibilities:

• Support Outreach and Content Teams in the delivery of project requirements.
• Assist in the execution of various project tasks and daily activities.
• Outreach: Acquiring links to improve SEO rankings. Finding and identifying relevant quality backlinks for link building projects.
• Content: Generate high quality, compelling Guest Post articles and other content writing requirements. Proofreading of Guest Post and Blog articles for brands and websites.
• Work with Content Managers to create optimized content and articles for B2B and B2C market.
• Complete assigned tasks in a timely and efficient manner.

Qualifications:

• College level preferably Communication Arts, Marketing, Business, Computer Science, Information Technology courses or any related field.
• Excellent verbal and written English communication skills.
• Strong interest in learning, training, and development.
• Comfortable working with technology. Microsoft Office Suite and various tools.
• Enthusiastic team player with a positive attitude.

Perks:

• Work From Home
• Paid Training
• Monthly Allowance

This is an exciting work from home training experience with a global digital marketing agency. Send your application if interested.

Get to know more about us:
crossborderdigital.cn
crossborder.digital

Job Types: Full-time, Fixed term

Schedule:

• Day shift
• Monday to Friday