When we engage with new prospects or clients we are always asked many questions about the Chinese internet space. Western digital marketers know that China is quite different to the west with it’s own search engines, social platforms and ecommerce sites, all unique to the large and fast growing Chinese online market.
We say fast growing because it has been growing quickly for some time now, from 5-15% per year from 2010 to 2017. This changed though in 2019 when Chinese internet user growth dropped below 5% for the first time in a decade.
How fast is internet use growing in China year on year?
From 2017 to 2018 internet users in China grew just 3.8%. In real numbers that is from 771,980,000 users to 801,660,000 users.
Still, with 800 Million internet users, the Chinese market is nearly three times the size of the US market with it’s relatively small number of 275 Million internet users.