How vivo Increased Global Search Visibility with Cross Border Digital
About vivo
The Challenge
vivo had a minimal SEO foundation in place, which meant its websites were not fully optimized for search engines in international markets. The company faced several key challenges:
Website Structure & CMS Limitations
vivo’s content management system (CMS) lacked built-in SEO capabilities, making it difficult to optimize pages effectively.
New Product Launch Visibility
Each product launch required strong organic search performance, but existing pages were not ranking fast enough for critical keywords.
Regional Adaptation
With multiple country-specific websites, vivo needed a scalable strategy to improve search visibility while maintaining content relevance for different markets.
SEO Knowledge Gaps
Internal teams required training on SEO best practices to ensure sustainable growth across global markets.
Our Approach
Cross Border Digital developed and executed a comprehensive SEO strategy to help vivo achieve stronger global search visibility. Our key initiatives included:
Optimizing Website Structure & Technical SEO
- Worked closely with vivo’s website operations team and a third-party technology partner to enhance CMS SEO compatibility.
- Implemented hreflang markup to signal regional and language-specific content to search engines.
Elevating New Product Page Performance
- Developed a framework for SEO-friendly pre-launch pages, ensuring new product releases ranked quickly.
- Provided structured data optimization for richer Google SERP displays, improving visibility for product pages.
- Crafted PR optimization strategies to enhance search rankings for brand and product-related keywords.
Competitor & Market Insights
- Conducted in-depth competitive analysis to identify keyword gaps and high-value opportunities.
- Provided data-driven recommendations to strengthen vivo’s position against key global competitors.
SEO Training for Regional Teams
- Delivered tailored SEO workshops to empower local marketing teams in various regions.
- Ensured ongoing adoption of best practices for content optimization, keyword targeting, and link building.
The Results
Our strategy delivered significant improvements in vivo’s global search visibility
For new product launches, ensuring visibility from day one.
Improved website SEO hygiene, reducing duplicate efforts and enhancing long-term efficiency.
With richer search results including featured snippets, structured data, and improved page indexing.
Conclusion
vivo’s partnership with Cross Border Digital transformed its approach to global SEO, enabling the brand to scale its digital presence effectively. By addressing foundational SEO challenges, implementing a structured optimization plan, and empowering local teams, Vivo achieved sustained organic growth across multiple markets.
