Optimizing Website Structure & Technical SEO
- Worked with vivo's website team and a technology partner to add SEO features to the CMS.
- Added hreflang markup so search engines show each market its own language version.
How vivo Increased Global Search Visibility
40%
Increase in organic traffic across key international markets.
The client
About vivo
vivo is a leading smartphone brand, strong in China and growing in markets including India, Thailand, Indonesia, Malaysia, the Philippines and Vietnam. As it expanded, vivo needed an SEO strategy that would bring more organic traffic to its regional websites.
Services: International SEO
The challenge
What stood in the way
vivo's regional sites had little SEO groundwork in place. The main problems were:
- 01
Website Structure & CMS Limitations
vivo's content management system (CMS) had few SEO features, which made pages hard to optimize.
- 02
New Product Launch Visibility
New product pages weren't ranking quickly enough for the keywords that mattered at launch.
- 03
Regional Adaptation
vivo needed one approach that would work across its many country sites while keeping content relevant to each market.
- 04
SEO Knowledge Gaps
Regional teams needed SEO training so they could keep the work going themselves.
Our approach
How we did it
We planned and ran an SEO program across vivo's markets. The main pieces were:
Faster Rankings for New Product Pages
- Created a template for SEO-ready pre-launch pages, so new products ranked soon after release.
- Added structured data so product pages show richer results in Google.
- Used PR to lift rankings for brand and product searches.
Competitor & Market Insights
- Analysed competitors to find keywords vivo was missing and the most valuable opportunities.
- Recommended specific changes to help vivo compete with its main global rivals.
SEO Training for Regional Teams
- Ran SEO workshops for local marketing teams in several regions.
- Followed up to make sure teams kept applying what they'd learned about content, keywords and links.
The results
What changed for vivo:
40%
Increase in organic traffic across key international markets.
Faster Rankings
New products now rank from launch day.
Improved Website SEO
Fewer technical SEO problems, and less duplicated work between teams.
Greater SERP diversity
Richer search results, including featured snippets, and more pages indexed.
Conclusion
vivo and Cross Border Digital
vivo now has the SEO foundations, launch process and trained local teams to keep growing organic traffic in each of its markets.
Growing in several markets at once? Talk to us about your search visibility.
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Whether you need a complete international growth strategy or advice on a single market, we'd like nothing more than to dive into the details of your project.
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