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Cross Border Digital

How Velotric Went From Unknown to Industry Leader in 6 Months

Two riders on Velotric e-bikes
200%

Increase in organic traffic in six months.

8x

Growth in top 10 keyword rankings, with more than 250 valuable keywords on page one.

400%

Increase in click-through rate for industry keywords.

100+

New backlinks from respected sites.

The client

About Velotric

Velotric is a fast-growing e-bike brand founded by former Lime and Didi engineers, who between them have designed millions of electric two-wheelers. With well-priced, high-performance bikes and strong battery technology, Velotric set out to win customers in the US and Europe.

The problem was that nobody could find them on Google.

Velotric wasn't ranking for the e-bike searches that mattered, so established brands took the traffic. They needed an SEO-led growth plan, and they needed it quickly.

Services: International SEO, Digital PR

The challenge

What stood in the way

Several problems were holding back Velotric's organic growth:

  1. 01

    Minimal Brand Awareness in Search

    The industry was talking about Velotric, but it wasn't ranking for e-bike searches from people ready to buy, so competitors got those visitors.

  2. 02

    Weak Top 10 Keyword Presence

    Key terms like electric bike, best commuter e-bike, and off-road e-bike weren’t appearing on Page 1 of Google.

  3. 03

    Malicious Copycat Sites & Brand Attacks

    Fake and competitor sites were taking traffic meant for Velotric and misleading buyers.

  4. 04

    Lack of Structured SEO Data

    The site had no structured data, so it couldn't appear in rich results or featured snippets.

  5. 05

    Limited Content & Backlinks

    With little content and few backlinks, Velotric lacked authority, and other brands dominated the conversation.

Our approach

How we did it

We built an SEO program to raise Velotric's rankings and authority as quickly as possible.

Keyword Strategy & Content Expansion

  • Found the keywords e-bike buyers use when they're ready to purchase, and optimized product pages for them.
  • Wrote guides on commuting, long-range riding and off-road adventures, each targeting the searches riders make.
  • Added FAQ content to win People Also Ask spots in Google results.

Structured Data & Rich Results

  • Implemented structured data markup for:
    • Product schema (detailed product info in search results)
    • FAQ schema (rich snippets for common e-bike questions)
    • Review schema (highlighting customer ratings)
  • Optimized pages to win featured snippets and sublinks, plus a knowledge panel, which lifted click-through rates.

Malicious Site Removal & Brand Protection

  • Audited the fake and malicious sites targeting Velotric's traffic.
  • Had fraudulent domains taken down and recovered the visitors they were diverting.
  • Made sure Velotric's official site ranked first for searches on the brand name.

Link-Building & Authority Growth

  • Earned backlinks from leading cycling and tech review sites.
  • Worked with e-bike influencers and outdoor blogs to win coverage and referral traffic.
  • Compared Velotric's backlinks with competitors' to find gaps worth closing.

Advanced Tracking & SEO Data Intelligence

  • Built Looker Studio dashboards that combine data from GA4, Google Search Console and Semrush.
  • Added event tracking to key product pages to measure sales from organic traffic.
The results

What changed for Velotric in six months:

200%

Increase in organic traffic in six months.

8x

Growth in top 10 keyword rankings, with more than 250 valuable keywords on page one.

400%

Increase in click-through rate for industry keywords.

100+

New backlinks from respected sites.

Domain Rating (DR) jumped

From 13 to 35.

Eliminated fraudulent competitor sites

Fake sites were taken down, so searches for Velotric now reach the official site.

Conclusion

Velotric and Cross Border Digital

In six months Velotric went from barely visible in search to ranking among the leading e-bike brands. Keyword work, rich results, brand protection and link building each played a part.

Want to reach the top of the rankings in your industry? Let's talk.

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Whether you need a complete international growth strategy or advice on a single market, we'd like nothing more than to dive into the details of your project.

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