How Velotric Turbocharged SEO—From Unknown to Industry Leader in 6 Months
About Velotric
But there was one big problem: nobody was finding them on Google.
Despite having top-tier products, Velotric lacked SEO visibility, wasn’t ranking for competitive industry keywords, and was getting overshadowed by established brands. To compete, they needed an aggressive SEO-first growth strategy—fast.
The Challenge
Velotric faced several SEO roadblocks that were limiting organic growth:
Minimal Brand Awareness in Search
Despite industry buzz, Velotric wasn’t ranking for high-intent e-bike keywords, losing traffic to competitors.
Weak Top 10 Keyword Presence
Key terms like electric bike, best commuter e-bike, and off-road e-bike weren’t appearing on Page 1 of Google.
Malicious Copycat Sites & Brand Attacks
Competitor sites and fraudulent domains were stealing traffic and misdirecting potential buyers.
Lack of Structured SEO Data
The website wasn’t optimized for rich search results, featured snippets, or structured data enhancements.
Limited Content & Backlinks
Without a solid content strategy, Velotric lacked authority, and other brands dominated industry discussions.
Our Approach
Cross Border Digital developed a hyper-targeted SEO strategy to rapidly scale Velotric’s search visibility and online authority.
Keyword Domination Strategy & Content Expansion
- Identified high-impact, commercial-intent keywords for e-bike buyers and optimized product pages accordingly.
- Built SEO-driven use-case content, creating guides around commuter bikes, long-range e-bikes, and outdoor adventure riding.
- Developed FAQ-rich content to capture People Also Ask search results, boosting Velotric’s presence on Google.
SERP Takeover with Structured Data & Rich Results
- Implemented structured data markup for:
- Product schema (detailed product info in search results)
- FAQ schema (rich snippets for common e-bike questions)
- Review schema (highlighting customer ratings) - Optimized pages for Google’s featured snippets, sublinks, and knowledge panels, boosting click-through rates and engagement.
Malicious Site Removal & Brand Protection
- Conducted a full-scale audit of fake and malicious websites targeting Velotric’s traffic.
- Implemented takedown strategies to remove fraudulent domains and redirect lost visitors.
- Strengthened brand search dominance to ensure Velotric’s official site appeared as the top search result for branded terms.
Link-Building & Authority Growth
- Secured high-quality backlinks from leading cycling and tech review sites, improving domain authority.
- Partnered with e-bike influencers and outdoor adventure blogs, generating organic media coverage and referral traffic.
- Conducted a competitive backlink audit, identifying link-building gaps and opportunities.
Advanced Tracking & SEO Data Intelligence
- Set up custom Looker Studio dashboards to track SEO performance across GA4, GSC, and Semrush.
- Implemented event tracking on key product pages, measuring the impact of organic traffic on sales and conversions.
The Results
Velotric’s SEO transformation was fast, aggressive, and wildly successful:
From 13 to 35, boosting search authority.
Eliminated fraudulent competitor sites, ensuring official Velotric pages captured all branded search traffic.
Conclusion
In just six months, Velotric went from being nearly invisible in search to dominating e-bike industry rankings. By combining strategic keyword optimization, SERP enhancements, brand protection, and link-building, Cross Border Digital helped Velotric cement its place as a top e-bike brand online.
