How Schneider Electric Boosted SEO Visibility by 180%
About Schneider Electric
However, despite its reputation and reach, Schneider Electric was losing valuable search visibility to competitors. With fragmented SEO strategies and underperforming SERP features, the brand needed a data-driven SEO overhaul to dominate search rankings.
The Challenge
Schneider Electric faced several SEO hurdles that were limiting its organic growth:
Keyword Ranking Stagnation
The brand struggled to break into the Top 3 search results for high-value industry terms.
Missed SERP Features
Despite strong content, Schneider Electric wasn’t appearing in Google’s featured snippets, People Also Ask, or video results.
Local Search Gaps
The company needed better visibility in regional markets, especially for its EV charging solutions and industrial automation products.
Off-Site Branding & Authority
Competitors were outranking Schneider in search authority, reducing its share of voice in the industry.
Our Approach
Cross Border Digital implemented a high-impact SEO strategy focused on search dominance, authority building, and SERP feature optimization.
Precision Keyword Targeting & Competitive Benchmarking
- Identified high-value industry terms that Schneider needed to rank for, prioritizing commercial intent keywords.
- Conducted a deep competitive analysis, uncovering gaps where Schneider could outperform competitors in search rankings.
- Implemented SEO-driven content optimization across product pages, industry reports, and case studies.
SERP Feature Optimization & Rich Search Results
- Deployed structured data (schema markup) to trigger rich search results, including:
- Featured snippets
- Knowledge panels
- People Also Ask results
- Local Pack for EV charging stations - Optimized video content and structured descriptions, ensuring Schneider’s products appeared in Google’s video search results.
Local SEO & Off-Site Authority Building
- Created dedicated EV charging station pages, optimized for Google Maps and Google Business Profile, boosting local search presence.
- Established high-authority citations and industry directory listings, strengthening brand visibility across global markets.
- Developed localized content for key international markets, ensuring region-specific SEO best practices.
Technical SEO & Website Enhancements
- Fixed indexing issues and optimized website structure for better crawlability and search ranking stability.
- Improved internal linking and on-page SEO, strengthening content relevance and keyword positioning.
- Enhanced mobile performance, ensuring fast page speeds and smooth UX across all devices.
The Results
Schneider Electric’s SEO transformation delivered massive gains in visibility and authority:
Improving search rankings for EV charging solutions and automation products.
Conclusion
Schneider Electric went from losing ground in search visibility to dominating its industry with a precision-focused SEO strategy. By optimizing for competitive keywords, enhancing SERP features, and strengthening local authority, the brand saw a massive boost in search traffic, brand exposure, and lead generation.
