Increase in top three keyword rankings, bringing much more traffic from search.
Year-on-year growth in share of voice in search.
Monthly growth in the number of organic keywords Schneider ranks for.
More appearances in Google's rich results, including featured snippets and People Also Ask, plus video results.
Schneider Electric is a global leader in energy management and automation, with more than 160,000 employees in over 100 countries. Its search presence needed to match its standing in the market.
Instead, competitors were taking search visibility from it. SEO was handled inconsistently, and Schneider was missing out on rich results in Google, so it needed a thorough overhaul.
Services: International SEO
Several problems were holding back Schneider's organic growth:
Schneider couldn't break into the top three results for its most valuable industry terms.
Its content was strong, but it wasn't appearing in featured snippets, People Also Ask or video results.
It needed more visibility in regional search, especially for EV charging and industrial automation products.
Competitors had more search authority, so they took a bigger share of the conversation in the industry.
We focused on top rankings for valuable keywords, building authority and winning Google's rich results.
Increase in top three keyword rankings, bringing much more traffic from search.
Year-on-year growth in share of voice in search.
Monthly growth in the number of organic keywords Schneider ranks for.
More appearances in Google's rich results, including featured snippets and People Also Ask, plus video results.
Higher local rankings for EV charging and automation products.
Schneider Electric went from losing ground in search to leading its industry's results. Competitive keyword targeting, rich results and local authority brought more search traffic, more brand exposure and more leads.
Losing search visibility to competitors? Let's talk about winning it back.
Talk to usWhether you need a complete international growth strategy or advice on a single market, we'd like nothing more than to dive into the details of your project.
