How Jackery Amplified Global Search Visibility with Cross Border Digital
About Jackery
The Challenge
Jackery’s ambitious global expansion presented several SEO challenges that needed to be addressed to unlock higher search rankings and organic traffic growth:
Localized SEO Strategy
With a presence in multiple countries, Jackery needed a tailored SEO approach that optimized content for different languages and search behaviors.
Improving Keyword Rankings
The brand needed to rank higher for industry-specific keywords, particularly those related to product applications and use-case scenarios.
Enhancing Product Launch Visibility
Each new product launch required pre-launch SEO strategies to secure rankings before release.
SEO for Promotions & Sales Events
Jackery wanted to leverage SEO during key sales events like Prime Day and seasonal promotions to maximize traffic and sales.
Conversion Tracking & Data Analysis
The brand needed better tracking mechanisms to measure SEO-driven sales conversions and optimize campaigns based on performance insights.
Our Approach
Cross Border Digital developed a multi-pronged SEO strategy tailored to Jackery’s needs, ensuring strong visibility across all target markets.
Localized SEO Optimization for Multi-Language Markets
- Implemented structured multilingual code to help search engines understand language relationships between different country sites.
- Optimized content across six major language sites, ensuring culturally relevant keyword targeting.
- Strengthened internal linking structures to improve crawlability and indexing efficiency.
Keyword Strategy & High-Impact Content Creation
- Identified high-value, industry-specific keywords and implemented them across blog content, category pages, and product descriptions.
- Developed FAQ content for key landing pages to enhance rankings for non-branded search queries.
- Built use-case scenario pages, improving keyword coverage and aligning content with how customers searched for solutions.
SEO for Product Launches & Major Sales Events
- Optimized pre-launch product pages with targeted keyword strategies to ensure rapid SERP ranking upon release.
- Provided SEO-driven marketing insights for big sales events like Prime Day, boosting organic traffic to promotional pages.
- Created SEO-based event tracking to measure the impact of promotional efforts on sales conversions.
Advanced Tracking & Competitor Analysis
- Implemented targeted event tracking to monitor conversions from organic search traffic.
- Conducted multi-dimensional competitive analysis, identifying opportunities to outperform competitors in different markets.
The Results
Jackery’s SEO performance saw significant improvements across multiple areas:
Industry-defining keywords, such as solar generator and portable power station, ranked on Google’s first page.
Stronger brand presence in SERPs, with rich search results including featured snippets, sublinks, and structured FAQ data.
Conclusion
By partnering with Cross Border Digital, Jackery successfully scaled its global SEO strategy, boosting organic traffic, improving keyword visibility, and driving conversions across multiple markets. Our localized, data-driven approach ensured that Jackery’s brand reached the right audience in every region.
