Increase in blog traffic, bringing in visitors ready to buy.
Increase in top-ranking keywords, with 4,500+ keywords appearing on the first page of Google.
Jackery is a leading maker of portable power stations and solar generators, used for camping, emergency backup and off-grid living. It sells in six markets (the US, Canada, the UK, Germany, Japan and South Korea) and wanted more organic search traffic and visibility in each of those markets and languages.
Services: International SEO, Multi-language Content Marketing
Growing that fast across so many markets raised several SEO problems:
Each country needed its own SEO approach, with content suited to the local language and how people there search.
Jackery needed to rank higher for industry keywords, especially searches about what the products are used for.
New products needed SEO work before launch so they ranked from the day they went on sale.
Jackery wanted more search traffic and sales during Prime Day and seasonal promotions.
The team needed better tracking to see which sales came from search and adjust campaigns accordingly.
We built an SEO program around Jackery's markets and products, timed to its sales calendar.
Increase in blog traffic, bringing in visitors ready to buy.
Increase in top-ranking keywords, with 4,500+ keywords appearing on the first page of Google.
Core terms such as solar generator and portable power station reached Google’s first page.
Searches for Jackery now bring up featured snippets and sublinks, plus FAQ results.
Jackery now has an SEO program that works in each of its markets, with more organic traffic, more first-page keywords and more sales from search. Because the work was localized, it reached the right customers in each region.
Want results like these in your markets? Talk to us about growing your organic search traffic.
Talk to usWhether you need a complete international growth strategy or advice on a single market, we'd like nothing more than to dive into the details of your project.
