How ECOVACS Grew Organic Traffic by 300% and Took Over the Smart Home Market
About ECOVACS
The Challenge
ECOVACS needed a powerful SEO strategy to drive sustained organic growth across multiple regions. Their key roadblocks included:
Low Organic Traffic
Despite strong brand recognition, ECOVACS wasn’t attracting enough visitors through search engines.
Weak Keyword Rankings
Key search terms in the smart home space were dominated by competitors, limiting ECOVACS’ discoverability.
Website Performance Issues
Slow load times and technical SEO gaps were hurting search rankings and user experience.
Local SEO Gaps
The brand lacked optimization for local search visibility, which impacted engagement in key global markets.
Our Approach
Cross Border Digital built a full-scale, multi-language SEO strategy to supercharge ECOVACS’ online visibility.
Technical SEO Overhaul & Website Performance Boost
- Optimized website structure & URL hierarchy to improve crawlability and search engine indexing.
- Implemented canonical tags and structured data to enhance Google’s understanding of content relevance.
- Increased website speed by refining backend technical elements, improving load times across all devices.
Keyword Expansion & High-Impact Content Strategy
- Identified high-value industry keywords and optimized product pages, category pages, and blogs for maximum search visibility.
- Created localized content in multiple languages to improve rankings across different markets.
- Developed SEO-driven blog content around trending smart home topics, driving sustained organic traffic.
Local SEO & International Visibility
- Implemented multi-language SEO strategies to ensure proper hreflang tagging and localized search relevance.
- Optimized Google My Business (GMB) profiles in the US and Germany to increase local brand visibility.
- Built high-authority backlinks in multiple languages to strengthen domain authority.
SEO for Sales & Product Launches
- Designed an SEO roadmap for new product releases, ensuring rapid search ranking improvements.
- Created search-optimized promotional landing pages for key sales events like Black Friday and Prime Day.
The Results
ECOVACS’ SEO transformation was nothing short of game-changing:
Faster site speeds & stronger user engagement, leading to better conversion rates.
Conclusion
ECOVACS went from being buried in search results to dominating global smart home searches. By implementing technical SEO fixes, keyword expansion, and localized content strategies, we helped ECOVACS achieve record-breaking organic traffic growth.
