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Cross Border Digital

How ECOVACS Grew Organic Traffic by 300%

ECOVACS robot vacuum and docking station
300%

Increase in ranking keywords, with core product keywords reaching the top five results.

200%

Growth in keywords ranking in the top 100, overtaking competitors in search visibility.

144

Blog articles published, bringing in over 120,000 organic visitors in six months.

200+

Backlinks from respected sites, lifting domain authority and rankings.

The client

About ECOVACS

ECOVACS is a global leader in robot vacuum cleaners and smart home devices, with a strong presence in markets including the US, Germany and Australia. Its products were selling well, but its search visibility hadn't kept up.

Services: International SEO, Multi-language Content Marketing

The challenge

What stood in the way

ECOVACS needed steady organic growth across several regions. The main problems were:

  1. 01

    Low Organic Traffic

    People knew the brand, but not enough of them were finding it through search.

  2. 02

    Weak Keyword Rankings

    Competitors held the top spots for the main smart home search terms.

  3. 03

    Website Performance Issues

    Slow pages and technical SEO problems were hurting rankings and frustrating visitors.

  4. 04

    Local SEO Gaps

    ECOVACS wasn't optimized for local search in its key markets.

Our approach

How we did it

We built an SEO program covering ECOVACS's languages and markets.

Technical SEO & Site Speed

  • Reorganized the site structure and URLs so search engines could crawl and index pages properly.
  • Added canonical tags and structured data so Google understands which pages to rank and what they're about.
  • Sped up the site with back-end improvements, so pages load faster on every device.

Keyword Expansion & Content

  • Found the most valuable industry keywords and optimized product pages, category pages and blog posts for them.
  • Wrote localized content in several languages to rank in each market.
  • Wrote blog posts on popular smart home topics that kept bringing in organic traffic.

Local SEO & International Visibility

  • Set up hreflang tags so each market sees the right language version.
  • Optimized Google Business Profiles in the US and Germany to show up in more local searches.
  • Earned backlinks from respected sites in several languages.

SEO for Sales & Product Launches

  • Planned the SEO for each new product release so it ranked quickly.
  • Built landing pages for Black Friday, Prime Day and other sales events, optimized to rank.
The results

What changed for ECOVACS:

300%

Increase in ranking keywords, with core product keywords reaching the top five results.

200%

Growth in keywords ranking in the top 100, overtaking competitors in search visibility.

144

Blog articles published, bringing in over 120,000 organic visitors in six months.

200+

Backlinks from respected sites, lifting domain authority and rankings.

Faster site speeds

Faster pages kept visitors engaged for longer and improved conversion rates.

Conclusion

ECOVACS and Cross Border Digital

ECOVACS went from buried in search results to leading smart home searches in its markets. Technical fixes, more keywords and localized content delivered the strongest organic growth in its history.

Is your search visibility lagging behind your sales? Let's talk.

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Whether you need a complete international growth strategy or advice on a single market, we'd like nothing more than to dive into the details of your project.

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