BRAND STRATEGY
Brand strategy is the cornerstone of all marketing
Why Brand Strategy Matters
73% of consumers say they would choose a brand because it aligns with their personal values over a competitor (Source: Edelman Trust Barometer)
59% of shoppers globally say they buy new products from brands they trust (Source: Nielsen)
46% of U.S. consumers say they’d pay more for brands they trust (Source: Invesp). Brand Recognition & Recall.
Top-of-mind brands are 3 times more likely to be considered in a purchase than brands that aren’t (Source: McKinsey).
During crises, 63% of consumers say they would continue to support brands that communicate transparently, even if the news is negative (Source: Sprout Social)
Brands with higher brand equity can charge a premium, with some studies indicating they can charge up to 20% more (Source: Journal of Marketing).
How we approach Brand Strategy:
Define the Core Brand Identity
Develop the Core Brand Elements
With the identity defined, we bring it to life through essential brand elements. This includes shaping your brand’s voice, crafting its visual identity—from design language and color palettes to typography—and designing the logo. Every detail is aligned to ensure a cohesive, memorable brand presence.
Apply Brand Elements Consistently Across Channels
Once the brand elements are set, we ensure they’re consistently represented across every touchpoint, from your website and mobile app to social media, retail displays, and ads. Every interaction feels intentional, recognizable, and reinforces the brand’s essence.
Let’s Shape Your Global Brand Presence
Get in touch today for a personalized brand strategy session.
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