BiliBili for brand marketing in China
Bilibili (stylized as “bilibili” or “B站” in Chinese) is a Chinese video sharing website that mainly focuses on animation, comics, and games (ACG) content. It
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DIGITAL MARKETING IN CHINA
The Differences Between TikTok and Douyin
We use social media to interact with people, share our experiences, and consume content, and it has become an essential part of our everyday lives.
Getting Started on Weibo
Looking to connect with Chinese consumers? Weibo – often referred to as “China’s Twitter” – is an ideal platform! With over 500 million monthly active
China Marketing Strategies: A Comprehensive Guide
For any business hoping to make a splash in the Chinese market, there’s no denying it- you’ll need more than just luck! China is an
Fast WeChat Facts, Stats and FAQs
Quick Links: History of WeChat / WeChat Stats / WeChat FAQs You may have heard the phrase “WeChat is Life”. It is a common refrain
China eCommerce Stats
The Chinese ecommerce market is staggering in it’s size and complexity. Here are some answers and stats for questions we are often asked.
Search Engine Usage in China
The number of search engine users in China is still growing, along with overall Chinese internet usage, albeit at an ever slower rate year on
Growth of Internet Users in China is Slowing Down
When we engage with new prospects or clients we are always asked many questions about the Chinese internet space. Western digital marketers know that China
8 Chinese Digital Marketing Trends to Watch
Big changes are coming to the internet marketing landscape in China this year. As Baidu, Alibaba, Tencent and independent developers make forays into new territory