BiliBili for brand marketing in China
Bilibili (stylized as “bilibili” or “B站” in Chinese) is a Chinese video sharing website that mainly focuses on animation, comics, and games (ACG) content. It
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DIGITAL MARKETING IN CHINA
The Differences Between TikTok and Douyin
We use social media to interact with people, share our experiences, and consume content, and it has become an essential part of our everyday lives.
China Marketing Strategies: A Comprehensive Guide
For any business hoping to make a splash in the Chinese market, there’s no denying it- you’ll need more than just luck! China is an
Is China a Good Country to Expand a Business?
As the world’s second-largest economy, China is an attractive market for many businesses. In Q1 of 2022, the Chinese economy expanded by 4.8% (versus the
How to Enter the Chinese Market though Digital Marketing
As the world becomes more and more digital, businesses are finding that they need to adopt a digital marketing strategy to remain competitive. Especially if
8 Chinese Digital Marketing Trends to Watch
Big changes are coming to the internet marketing landscape in China this year. As Baidu, Alibaba, Tencent and independent developers make forays into new territory
The Different Types of WeChat Account
Released in 2011, WeChat now has over 980 million active monthly users and is one of the largest standalone apps in existence. Its Chinese name
